Crescent Tools 

I've been working on Crescent Tools for a few years now - shout out to Marketing wunderkind Kristin Viccars. It was my first ever major awareness campaign working on the sub-brand 'Crescent Lufkin'. It starred brand ambassador Sam Kekovich, and the campaign resulted in a 34.5% sales increase YOY. You can check that one out at the base of the page - I actually Directed that one too and yes, I was shitting myself on shoot day.  

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Most recently, at my current agency, we made two spots for the brand that tapped into the larrikin spirit of the Aussie job site - wrapped up in a passion for quality tools that lead to quality work. The first is live in market now, and the second comes out in 2023

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