Intel x Gigabyte

Over the course of 2020 & 2021, I've been a part two campaigns with Gigabyte for Intel - both were against a brief of expanding the brand's reach outside of hardcore gaming. 

First - in a campaign to promote Gigabyte'ss latest INTEL Z490 AORUS Motherboards powered by INTEL’s 10th Generation Core processor - we conducted an experiment in light and sound with Dr. Andrew Belletty of the National Institute of Experimental Arts: a leading researcher in the field of Immersive Audio and a founding member of musical group Yothu Yindi,

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The spot starred multi-platinum Australian DJ and producer Timmy Trumpet, whose track was mixed to test the motherboard’s spatial audio capability – wearing headphones you can hear stationary and moving sounds above, below and around you.

The second campaign was very different as we took aim at Australia's youth creator community. We teamed up with Youtube Gold streamer & animator Sam Green, and Fortnite streaming superstar, Daniel Harrison, to showcase what you can create with Aorus.